E-commerce can be a bit mystifying for dealers. Sure, sites such as eBay make it easy to list slow-moving or unique new or used cars, but there are dealers who don't have the time or patience to deal with an online auction.
iSold It LLC, of Pasadena, Calif., has launched a marketing effort to change that.
iSold It is one of the thousands of niche businesses that sprang up in the shadow of eBay's success. Think of it as a drop-off store that comes to you.
Here's how it works: Dealers pay a typical fee of about $150 to list vehicles. Someone from an iSold It "store" -- there are about 150 nationally, according to i-soldit.com -- comes to the dealership, photographs the vehicles and writes short descriptions of them. They are then auctioned off on eBay.
iSold It CEO Ken Sully said this month that 24 dealerships have used the service.
Cerritos Lincoln-Mercury in Cerritos, Calif., recently used iSold It to sell a black 2003 Porsche Boxster cabriolet for about $36,500. The car, which sat on the dealership's lot for about a month, probably was headed for wholesale, but ended up grossing $800 for the store. Says Mike O'Connor, fleet manager at Cerritos Lincoln-Mercury: "You've just got a greater audience when you're using the Internet for stuff."
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