TOKYO -- At the Tokyo Motor Show, hardly a manufacturer missed the chance to put its hybrid concept into the spotlight.
Daihatsu Motor Co. Ltd. presented the UFE-III with its average fuel consumption of 168 mpg.
Subaru showed off its B5-TPH, an all-wheel-drive crossover with a biturbo 2.0-liter four-cylinder boxer gasoline engine generating 260 hp.
Lexus topped that with its LF-Sh sports car concept, which meshes a V-8 gasoline engine with an electric drive to deliver 400 hp.
"Everybody is showboating, but only Toyota is really doing business," said Ferdinand Dudenhoeffer, managing director of B&D Forecast, of Bochum, Germany.
Toyota Motor Corp. wants to sell 250,000 Prius and Lexus RX 400h vehicles this year. By comparison, Honda, No. 2 in the hybrid business, plans to triple current volumes to 100,000 cars by 2010.
But Toyota is far from satisfied with its head start. "Next year we want to sell between 350,000 and 400,000 hybrid cars, and the first million in 2010," Toyota Executive Vice President Tokuichi Uranishi told Automobilwoche, a sister publication of Automotive News.
It is only in diesel-dominated Europe that the targets are fairly small. "In 2005 we want to sell 18,000 to 20,000 Prius units and about 25,000 in 2006," said Tadashi Arashima, CEO of Toyota Motor Marketing Europe.