PALERMO, Italy -- To boost the image of its lineup, General Motors is expanding its range of Opel Performance Center vehicles.
GM will extend its OPC high-performance package to include nearly all of its Opel models within the next two years.
"On the product front, we want people to take Opel seriously as a dynamic brand, and we think we can convey that in more of our products," said Mark Adams, General Motors Europe's director of exterior design, during the press introduction of the Astra, Zafira and Vectra OPC vehicles.
Opel executives say the expansion of the OPC lineup will provide the image boost the brand needs. By creating halo vehicles for each model, Opel hopes to inject excitement into its cars while further distancing itself from quality problems that plagued the brand during the 1990s.