KERPEN, Germany -- Visteon Corp.'s new innovation center here will focus on future interior design trends.
The center brings designers, engineers and market researchers together under one roof.
"We want to put the needs of the vehicle buyer at the center of the development process because emotional aspects are becoming increasingly important," said Mathias Huettenrauch, Visteon's global marketing director.
The 400,000 euro center (about $468,000 at current exchange rates) is the supplier's first attempt at interdisciplinary design. It is in Hemmersbach castle.
Visteon's partners in the project are the Royal College of Art in London, the Berlin University of the Arts and the Sociovision Ltd. consulting institute, which specializes in cultural analysis.
Visteon ranks No. 6 on the Automotive News list of the top 100 global suppliers with worldwide original-equipment automotive parts sales of $17.70 billion in 2004.