What kills me as an American is to see GM not live up to its promise. You have a magic brand in Chevrolet. It should be as iconic as Jack Daniel's, Coca-Cola and Levi's. Yet GM is forcing everybody to think about employee pricing. It's a waste of agency and client resources. They think that somehow the price number is sexier than the Silverado. I don't think so."
FINAL ASSEMBLY: Final say
-- Rob Schwartz, executive creative director, TBWA/Chiat/Day ad agency
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