DETROIT -- Chrysler, Dodge and Jeep prices went up an average of $43 in the Chrysler group's second increase of the 2006 model year.
Automotive News estimates the group's sticker prices have risen an average of $334, or 1.1 percent, since the end of the 2005 selling season.
The Chrysler figure is in sharp contrast to 2006 pricing actions at General Motors and Ford Motor Co. GM has reduced sticker prices an average of $301, Automotive News calculates, and Ford's prices have dipped an average of $479.
The difference is value pricing, which GM and Ford have adopted for 2006. The object is to bring sticker prices closer to transaction prices and eliminate high rebates. The program demands lower stickers.
Chrysler has practiced value pricing for two years, but only on new models, such as the Dodge Magnum and Charger and the upcoming Dodge Caliber.
In the Chrysler group's latest action, Automotive News estimates that Chrysler brand prices climbed an average of $26. Dodge stickers went up $45, and Jeep rose $67. The group's sales-weighted average boost was $43.
You may e-mail John K. Teahen Jr. at