LAS VEGAS -- To speed production of high-performance parts, Toyota Racing Development has placed its aftermarket parts business under the auspices of Toyota Motor Sales U.S.A. Inc.'s corporate accessories department.
Previously, the company operated as a stand-alone business unit.
Gary Boler, business operations manager of Toyota Racing Development, said the move allows his company to gain distribution efficiencies by using the Toyota Motor Sales logistics network.
On the engineering side, TRD no longer needs to wait for new vehicles to arrive to reverse-engineer its high-performance parts.
Now, TRD engineers are included during the product development process, so "factory-aftermarket" parts can be ready when the vehicle launches, Boler said in an interview at the SEMA show.
"We want TRD to maintain its edge, without having the lawyers dumb it down," Boler said. "We know that's a risk, but Toyota also knows the value of TRD."
TRD has grown to about 300 part numbers today from about 100 part numbers five years ago. TRD's racing and engine development programs remain their own operating entities.
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