BREMEN, Germany -- Chevrolet wants to bolster its brand recognition in Europe's largest market.
"Consumer awareness of Chevrolet stands at 72 percent in Germany," said Jorg Wahl, who took over Chevrolet Germany's marketing department in July.
"By the end of 2006, we want to boost that value to 80 percent," he said.
Since January, Korean-built Daewoo models have been rebadged as Chevrolets in western Europe. The change is part of parent General Motors' effort to make Chevrolet a global brand.
Wahl, 37, who joined Chevrolet from Lancia's marketing arm in Germany, said his goal is to convey the message that Chevrolet offers "good value" and is "a down-to-earth brand for everyday people."