DETROIT -- Luxury automaker Lamborghini, a division of Volkwagen's Audi unit, said on Friday it was opening a dealership in China to tap into the world's fastest-growing vehicle market.
The builder of sports cars that sell for up to $330,000 will mark its foray into China with a grand opening ceremony at its showroom in Shanghai on Tuesday, Nov. 8, said Dan Weikel, a U.S. spokesman for the company.
He said Lamborghini would sell its complete model lineup from the dealership including its least expensive car, the Gallardo coupe, which has a base price of about $180,000.
In a statement, the company said luxury vehicle makers have been suffering from softer sales lately in Europe and North America.
"Recent research has proven that China is the next best area for high-end vehicle growth and for that reason Lamborghini has chosen to open a dealership in Shanghai," the statement said.