In reference to "VW cash kept dealers going in 1992" (Oct. 17), I would like to point out that Bill Young, president of Volkswagen of America at that time, was the driving force behind the effort to put cash in the hands of the vehicle-starved VW dealers.
Author David Kiley in his 2002 book, Getting the Bugs Out: The Rise, Fall and Comeback of Volkswagen in America, refers to Young's refusal to allow substandard Golfs and Jettas to enter the United States. That decision and the subsequent cash payments to dealers were not met with a great deal of enthusiasm by the parent company.
Those were gutsy actions by Young, and they paid significant dividends in terms of the long-term survival of the franchise in the United States. Those moves unfortunately contributed to Young's premature departure from VWoA in early 1993.
Young was also the driving force behind the "Fahrvergnugen" campaign, which brought the VW brand some badly needed positive national exposure -- including a mention in Johnny Carson's monologue -- in the early 1990s.