CEO Takeo Fukui: Honda produces cars where demand exists.
Next spring or summer, Honda will introduce the subcompact as an entry-level car slotted below the Honda Civic. In August, Honda Motor projected likely annual U.S. sales of the Fit at 60,000 units. But it may raise those projections if gasoline prices continue to spike.
"If the Fit turns out to be a big hit in North America, and if the Civic maintains its sales volume, our policy is to produce where the demand exists," said Honda CEO Takeo Fukui in an interview with Automotive News last week. "So I guess if that happens, we would have to think about producing the Fit somewhere in North America."
Last year, Honda's assembly plant in Suzuka, Japan, assembled 249,818 Fits for sale in Japan, Europe and Asia. Honda's assembly plant in Guangzhou, China, exports 50,000 units a year to Europe. The car is called the Jazz in Europe.
Fukui ruled out building the Fit in Mexico, and he also ruled out importing the Fit to the United States from China.
He said: "Don't think China is cheap."
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