Mitsubishi Motors North America Inc. has added the new Raider pickup to its free gasoline program. The company is providing free gasoline for a year to buyers of new Mitsubishi 2005 models, as well as the 2006 Endeavor, Galant and Raider.
Dave Schembri, executive vice president for sales and marketing, said the program has drawn many consumers into Mitsubishi stores.
He's flattered that General Motors has copied the sales promotion.
Said Schembri: "The best compliment you can receive is through imitation."