Steven Landry, 46, became Dodge vice president of marketing and product planning on Sept. 1. Since then, Landry has posed provocative questions: Can Dodge reach more women? How can waste in TV advertising be eliminated? How can Dodge better use the Internet?
The launch of the Caliber small car in 2006 will rely more heavily on the Internet than any previous Dodge introduction, Landry says.
Landry discussed his new assignment with Retail Editor David Kushma and Staff Reporter Mary Connelly.