TOKYO -- U.S. sales of the Honda Ridgeline are a bit soft, but don't expect Honda to offer incentives.
"The market is rough because of all the discounts" in the pickup segment, Takeo Fukui, CEO of Honda Motor Co. told Automotive News in an interview. "Our Ridgeline appears to be more expensive, but we think it is reasonably priced."
Sales therefore are "lower than our expectation, but considering the current situation I think that has to be expected," he says.
A Honda spokesman says U. S. Ridgeline sales will "almost be at" the company's target next year of about 50,000 units.
"We won't introduce any incentives," Fukui says. "We'll adjust our production."
The V-6 Ridgeline has a base sticker of $28,320, including shipping. The V-6-equipped 2006 Dodge Dakota, for comparison, starts at $19,435, including shipping.
Dodge offers a $2,000 customer rebate on the Dakota.
Honda sold 3,313 Ridgelines in September.
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