DETROIT -- OEConnection LLC is expanding to offer car dealerships a way to boost tire sales.
By signing up tire distributors as subscribers to its Web-based system, OEConnection says car dealerships will have access to a greater variety of tire sizes and brands.
"That's important to a lot of consumers," Steve True, OEConnection's director of corporate sales and account relations, told Automotive News. True is a former Goodyear executive who was hired to run the program.
OEConnection was created five years ago to streamline the order and delivery of replacement parts at auto dealerships. The venture was backed by the Big 3 and information technology provider ProQuest Business Solutions Inc. It is not a public company and would not disclose revenue or sales figures.