Media days at the North American International Auto Show in Detroit are longer than they are at any other major auto show.
That causes grumbling among some out-of-town reporters and editors who don't want to spend almost a week in Detroit in January.
Even for the locals, it's a long, hard grind because there is so much to cover.
So there may be some pushback because the show's organizers have added something else that theoretically needs to be covered.
In case you missed it, a third prestigious design event has been scheduled for press days during the Detroit auto show.
Actually, it's an old event that's coming back with new leadership and a new judging system after having been held just once at the 2003 show.
The Eyes on Design awards will recognize the top concept and production vehicles unveiled at the show, as selected by a panel of prestigious judges headed by former Chrysler design maestro Tom Gale. Other members of the high-horsepower panel include Harley-Davidson's venerated design chief Willie G. Davidson, ItalDesign's legendary Giorgetto Giugiaro and architect Michael Graves of Michael Graves & Associates.
Already held that week are the Michelin Challenge Design and the AutoWeek Design Forum sponsored by AutoWeek, a sister publication of Automotive News.
Why would the Detroit Auto Dealers Association put yet another design event at the North American International Auto Show?
The association would probably tell you it's to enhance the show's reputation among the great automotive designers and develop a stronger bond with the international design community.
More likely, there's another, less visible agenda. The Detroit boys probably just want to steal some of the thunder from the Los Angeles show, which claims to be the most design-focused auto show in the United States.
Ain't competition grand?
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