DETROIT - Nissan dealers who made store improvements as part of a national image program this year have gained a point of market share on average, according to Nissan North America Inc.
About half of Nissan's 1,072 U.S. retailers are in some stage of upgrading, said Jed Connelly, Nissan North America's senior vice president of sales and marketing. About one-fourth of the dealers have completed the upgrade.
Connelly said vehicle sales are up 57 percent this year for dealers who have made store improvements, compared with a 33 percent gain for retailers who have not.
The voluntary program includes new signs, building renovations and, in some cases, completely new stores.