DETROIT -- Employee pricing, the Big 3's blowout summer clearance sale, is winding down. Did it work?
It depends on how you measure it.
With automakers selling vehicles below invoice, inventories were cleared out. Marketing campaigns were simple and focused. But the Big 3 did not see lasting share gains, analysts say.
"By the time we get through October, it will be clear that employee discounts didn't provide any substantial shift in the market-share pie," says George Pipas, Ford's leading sales analyst. "We will end up about where we would have been had we been doing something else."
Five lessons learned along the way: