Wipro Ltd. is seeking partners in the United States to help meet its goal of becoming one of the top five information technology providers to the auto industry in the next three to five years.
If it achieves its goal, India's second-largest software and services outsourcing company would be on a par with Accenture, Atos Origin, Cap Gemini Ernst & Young, EDS and IBM.
In a recent interview with Automotive News, Srinivas Rao, Wipro's automotive industry general manager, said: "Toward this goal, our strategy is to look at possible partnerships in the automotive industry with niche players that can complement our solutions and services.
"We see ourselves as a global company," Rao said.
"So, in that sense, we want to partner with the right American companies who are already present in this market who bring specific niche capabilities to the table but may not have the means to scale up on a large-scale global deployment."
Wipro is looking for partnerships with companies that provide software and services for warranty management and early-warning systems, manufacturing and shop floor software, training and consumer research.
Said Rao: "Partnering with strong players in each of these niche areas allows us to go to market as a full-service provider and increase our foothold in the industry."
Wipro (pronounced WHIP-row), of Bangalore, India, is second in size only to Infosys Technologies Ltd. among Indian information technology companies.
Wipro posted $363 million in net income on revenue of $1.87 billion during the year that ended March 31 and has a market capitalization of $13.98 billion.
Infosys generated $419 million in net income on revenues of $1.59 billion during the same fiscal year and has a market capitalization of $19.51 billion.
Wipro is primarily a technology services company and specializes in the development of custom applications. But it also wants to build its business in infrastructure services, consulting and software package implementation.
Wipro has an office in Windsor, Ontario, in the shadow of General Motors' headquarters just across the Detroit River in downtown Detroit.
The Windsor office houses business development and marketing personnel along with a so-called automotive center of excellence, where Wipro can showcase upcoming software products and services.
Twenty to 30 employees occupy that office at any one time, Rao said.
"Primarily it's for development and support," Rao said. "It's for some of our technical folks who want to support our customers in the same time zone."
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