DETROIT -- GM Planworks, which will take over all of the automaker's media management services Oct. 3, has named five regional directors.
Leading the local operations will be Evy Galiatsatos, New York; Rochelle Navarro, Los Angeles; Jill Forsythe, Chicago; Tracey Chavez, Dallas; and Brian Pruitt, Atlanta.
GM Planworks CEO Dennis Donlin told Automotive News that the agency wants to coordinate GM's national and local advertising campaigns.
The new directors will be in charge of buying local TV and radio advertising.
GM Planworks, a division of Starcom MediaVest Group, runs media planning, buying and research for the Detroit automaker.