It is time for John K. Teahen Jr. to let go of his now-arbitrary $42,000 sticker price to determine what "true luxury" is and join the rest of the world (" 'True luxury' sales champ? Jack backs Cadillac," SalesTales, Aug. 8).
I say "now-arbitrary" because in the past he defended that number by referring to the price at which the federal luxury tax took effect. The tax is gone, and with it went Teahen's justification for that figure. Perhaps he should just call this column "Jack's true luxury" or "Luxury champ according to Jack."
Seriously, luxury is much more than just dollars. The brand, the selling environment and the customer experience are much better indicators to define luxury.
If it is all about dollars, he forgot Freightliner, Mack and the other makes of commercial vehicles. Yes, I know those are trucks, but if price is all that defines luxury, they should be included.