DETROIT -- Carmakers and suppliers take pride in creating a harmonious vehicle interior offering comfort and safety for drivers and passengers.
And Apple Computer Inc.'s designers take a lot of pride in the distinctive, clean look of their iPod MP3 players.
Put those two elements together, though, and you'll most likely end up with a jumble of wires and connectors jammed into any available space.
"You end up with the cassette adapter cord going down to the cigarette lighter adapter, going down to the iPod, which is precariously perched in the middle of the instrument panel," said Bob Borchers, senior director of iPod auto integration for Apple.
Apple has dispatched Borchers to work with carmakers to help find solutions that will make the world's most popular MP3 player work well in vehicles. "We want the best experience for our customers and for your customers," Borchers told auto industry specialists during a May presentation in Detroit.