If early reviews of the boldly styled Fusion sedan have any sway with consumers, Ford Motor Co.'s new compact could be a major - and much-needed - hit.
Reviewers, bloggers, and auto industry reporters give the Fusion high marks for its interior room, quality interior materials and close attention to fit-and-finish details. "The Fusion has got a shot, especially against the Camry," writes Wes Raynal of AutoWeek, a sister publication to Automotive News.
And Trevor Hoffman writes on automobile.com: "Those who would rather buy domestic in order to bolster the economy but aren't necessarily willing to put up with shoddy workmanship compared to top-tier Japanese rivals can rest assured they won't be making concessions if they choose the Ford Fusion."
One blogger who drove a Fusion at a Ford event said it was better than the Camry, Accord and Altima sedans he tested. But another blogger had harsh words for Ford's decision to launch the car with incentives.
"I think it cheapens a car to slap incentives on it when it is an all-new model that hasn't been around long enough to need incentives," wrote Sid Ghosh on autoblog.com. "By offering immediate incentives, Ford is trying to sell a deal instead of a car. If the car is good, why not price it fairly and cut the crap?"