Detroit automakers' enthusiasm for employee-pricing discounts is dimming.
Ford Motor Co. on Tuesday, Sept. 6, joined the Chrysler group and General Motors in extending the discounts. But Ford cut the list of eligible vehicles.
GM followed by telling dealers that it will end the discounts - which it showed signs of wanting to drop at the end of July - on Sept. 30. GM was to have run ads last weekend to publicize the final date.
Ford said it will extend its plan through Oct. 3, but it has halted employee-pricing discounts on 2006 models. Ford had included some 2006-model pickups and SUVs in the deal.
GM, by contrast, includes most of its 2006 full-sized pickups and SUVs in employee pricing this month.
Both companies, as well as Chrysler, have various other incentives on 2005 and 2006 models.
The employee-pricing-for-everyone craze kicked off by GM in June has been fabulously successful in clearing Big 3 inventory - to the point that dealers say they have few desirable 2005 models left on their lots.