Jeon Byung Kwon's six-member advanced exterior design team handles the early stage of exterior design. It then turns the vehicle model over to a production exterior design team, which adapts it to a production model.
Both teams are part of a design center at GM Daewoo Auto & Technology Co. in Incheon, Korea, that has nearly 100 employees. That includes designers, sculptors, digital designers and administrative staff.
The studio is one of three GM design centers in the Asia-Pacific region. The others are in Australia and China.
Each studio collaborates extensively with other GM design centers, especially those where vehicles will be sold, says Max Wolff, deputy director of GM Daewoo's Advanced Design Intermediate Design Center.
Jeon likes the changes in the design environment since GM and several partners bought most of Daewoo's assets in 2002.
"In the past, the evaluation and review of vehicles were done by engineering, not designers," Jeon says. "Now, engineering and designers are talking on an equal level."
Designers not only have more independence, he adds, but they are also part of the GM design network.
"It's like a designer's dream come true," says Jeon. "Culturally it has been a big leap."