Chevrolet executives aren't talking much about it these days, but they nervously await each month's sales figures, hoping against hope that it still can be done.
The "it" is 3 million new-car and light-truck sales in 2005.
It's possible, but it will be a far reach for General Motors' top-volume division.
GM is eager for Chevy to return to 3 million. So what else is new? GM is eager for every brand to sell every car and truck possible.
Chevy hasn't sold 3 million cars and trucks in a year in more than a quarter of a century. The division first made it in 1972 and 1973 under General Manager Jim McDonald, later GM's president.
The goal was reached again in 1976-79 under Bob Lund, who ranks right up there with Dick Grant, the wizard of the 1920s, as GM's greatest salesman ever.