TRAVERSE CITY, Mich. -- Continental AG CEO Bill Kozyra called on automakers and suppliers to collaborate as a way to generate more innovative products and greater profits.
A new business model that Kozyra termed multi-enterprise collaboration would tap the industrys collective intelligence.
He likened the format to that ascribed to the fictional King Arthur and the roundtable. In his comments to the Management Briefing Seminars on Wednesday, Kozyra said the plan evokes camaraderie, equality, common purpose, unity and connecting many to many.
The industry roundtable plan, he said, would include the collaboration with other organizations, especially those with similar interests. A skilled negotiator is required and a jointly developed vision, mission and goals set.
Each organization must be measured and rewards shared, he said.
Such a collaboration, Kozyra, said would lead to better customer satisfaction and loyalty and improved margins as well as shareholder value.
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