Attendees at the Management Briefing Seminars were asked:
What should Dieter Zetsche's top priorities be when he takes over as CEO of DaimlerChrysler?
"His priority should be to go back to the roots of Mercedes-Benz in the development strategy. Mercedes-Benz was always good when an engineer was in charge. They should go back and make Mercedes the best, most solid engineered cars in the world."
Executive vice president of research and development, FEV Engine Technology
Continue the momentum of their new products. Their products are different, they stand out, they are very appealing to many people."
Director of sales for Automotive and Industrial Equipment Vertical, Microsoft Corp.
"Product is the key, obviously. We see from our initial product quality and initial dependability studies that Mercedes-Benz quality is getting better, and Dieter needs to keep his eye on the ball there too.
Spokesman, J.D. Power and Associates