DETROIT -- The first 2006 model Ford Motor Co. vehicles to offer factory-installed Sirius Satellite Radio Inc. service will arrive at dealerships this month.
The 2006 F-150 pickup will be the first vehicle to get the $195 option, which includes a six-month subscription. The service will be activated when the trucks arrive in showrooms so salespeople can demonstrate it for customers, the automaker said.
Ford will offer factory-installed Sirius service in the Lincoln Mark LT pickup in September. The Ford Explorer and Mercury Mountaineer SUVs will follow in December.
Ford has a deal with Sirius through 2011. Future Land Rover, Jaguar, Volvo, Mazda and Aston Martin models also will offer factory-installed Sirius service. Ford has the option of extending the deal through September 2013.
The automaker also can opt out of the agreement in January 2009 to use other satellite radio providers. Terms of the deal were not disclosed.
Ford Motor says it will offer the radios and service as a factory option in as many as 21 of its 2006 and 2007 vehicles. It also says as much as 98 percent of 2008 Ford, Lincoln and Mercury models will have the option.
Sirius' only competitor in the satellite radio business, XM Satellite Radio Inc., is partnered with General Motors and its radios and service are factory-installed options in many GM vehicles.
Sirius has more than 120 commercial-free channels of music, news, sports and talk radio. Subscribers pay $12.95 a month for the service.