LOS ANGELES -- Mazda North American Operations has signed a marketing agreement with NBC to sponsor teasers of the network's fall lineup.
The campaign, which stated Thursday, July 21, and also includes Time Inc., will use on-air promotions, movie-theater advertising, magazines, CD-ROMs and an Internet site.
The 2006 Mazda5 six-seat minivan will be featured. An online contest will give three winners the choice of a 2006 Mazda5 or a Mazda MX-5 Miata convertible. Mazda vehicles also will receive prime placement in NBC's fall shows.