DETROIT - Land Rover is serious about Sirius Satellite Radio. The company reports that early dealership orders of the 2006 Range Rover and Range Rover Sport SUVs equipped with satellite radio are running at about 90 percent of the total.
Land Rover began offering Sirius as a $400 factory-installed option on the Range Rover June 1. The company sold 5,664 Range Rovers during the first half of the year, including 1,446 in June.
Sirius also is a factory-installed option on the new Range Rover Sport. Production began on June 30. Sales of the vehicle will be reported for the first time in early August.
Sirius became a factory-installed option on the vehicles through a global agreement in October between Land Rover parent Ford Motor Co. and Sirius Satellite Radio Inc., said Jeff Maranhas, Range Rover brand manager.
In a break from the norm, Land Rover isn't offering free initial satellite radio service. Most automakers entice car buyers with several months of service at no additional cost. The service costs $12.95 per month.