LOS ANGELES -- Mazda North American Operations has signed a marketing arrangement with NBC in which the automaker will sponsor teasers of the network's fall programming lineup.
Starting Thursday, the campaign, which also includes Time Inc., will use on-air promotions, movie-theater advertising, magazines, CD-ROMs and an Internet site.
The main Mazda product to be featured will be the 2006 Mazda5 six-seat minivan. An online contest will give three winners the choice of a 2006 Mazda5 or a Mazda MX-5 Miata convertible. Mazda vehicles also will receive prime product placement in episodes of NBC's fall shows.
In theaters, Regal Cinemas will add the teasers to their rotation of pre-movie commercial fare.
Time's People and Entertainment Weekly magazines will include a CD-ROM of NBC and Mazda content, including the entire pilot episode of the upcoming comedy "My Name Is Earl."
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