A year after its launch, the redesigned Subaru Legacy is helping the brand spiff up its image.
The current Legacy and Outback shed the quirky Subaru appearance that some have called ugly. Subaru also added zippier performance versions.
Executives say the moves are creating a broader buyer base and increasing registrations by 51 percent in the Sun Belt. In the past, Subaru's key selling point - all-wheel drive - has appealed mainly to people in snowy climates.
"We are experiencing a significant increase in Legacy sedan and wagon sales in the Sun Belt as a result of the styling of the vehicle and the performance," says Bill Cyphers, vice president of sales.
And Cyphers says Subaru is winning conquest sales: "Dealers are seeing traffic from competition they have not seen in the past."