Amid an epidemic of incentive fever, Chrysler's star cars have come down with the sniffles.
The 300 and 300C - two of just a handful of Big 3 models that haven't needed incentives - joined the rebate fray July 1. The deal: $500 through July 31 on 2006 models. The SRT8 isn't included.
It's the first straight-up spiff for the cars since they went on sale in March 2004, although Chrysler last year offered a $1,000 break on deals written by its captive finance arm. And in June, Chrysler dipped its toe into the water by offering an extra $500 on trade-ins for those models.
Not coincidentally, the rebates come after two months of declining sales: Chrysler sold 11,504 300s and 300Cs in June, down 7.6 percent from June 2004. May sales were down 5.4 percent.
A spokesman shrugged off the break in the dam: "It's a volume segment, and customers are predisposed to have to have a discount."