To the Editor:
The headline on your April 11 General Motors story said it all: "Wagoner's first move: Marketing."
If products are not accepted in the marketplace because of ho-hum design, questionable quality or noncompetitive pricing, why in the world pour more good money into marketing?
True: You can, through marketing, fool some of the people some of the time; however, once fooled, those consumers will never, ever return. And there is an adage: The best form of advertising is a satisfied customer.
Therefore, don't force unwanted products onto the consumer with cutesy, clever marketing.
Sorry to quote a Japanese competitor to GM, but the head of Nissan here clearly identifies product as the reason for Nissan's resurgence.
If and when GM gets its product lineup to the point where consumers flock into GM dealerships, there will be the start of recovery.
Bloomfield Hills, Mich.
The writer is a retired auto executive.