SEVILLE, Spain - The company planning to import Zhonghua sedans to Europe from China expects to appoint distributors in at least four different countries within three months.
Germany, Spain, Italy and Greece will be the first European countries where distributors are named, said Jonathan Ryan, Euro Motors' marketing director.
Ryan said distributors likely will be named by the end of September and Zhonghua sales could start in those countries by year-end.
"We have a wide range of candidates," he said during an interview here.
Gibraltar-based Euro Motors is the European importer for Brilliance China Automotive Holdings, which builds Zhonghua-badged models at a joint-venture factory with BMW in Shenyang, near China's border with North Korea. The plant also builds BMW's 3- and 5-series models for China.
Ryan said Zhonghua sedan will be aimed at buyers of the Skoda Octavia and Chevrolet Nubira. It will be sold with 2.0- and 2.4-liter Euro 4-compliant gasoline engines. A diesel could come later.
Prices likely will range from E17,000 to E20,000, Euro Motors Managing Director Alfred Willner said during the sedan's European debut in Germany at the Leipzig auto show in April.
Brilliance China aims to sell 20,000 units of the sedan a year in Europe.