New Alfa Romeo CEO Karl-Heinz Kalbfell went on the offensive last month by introducing the new 159 in Munich, hometown of BMW - a move he purposely made to announce that Alfa is back.
But, maybe he should be playing defense. BMW outsold Alfa in the first half on its home turf, a first for the German carmaker. BMW sold 36,947 cars in Italy in the first six months, up 25 percent. But Italians, some undoubtedly waiting until the new 159 goes on sale in September, bought only 35,245 Alfas in the first half, down 21 percent.
Former BMW executive Kalbfeld is counting heavily on the new 159 to spark Alfa's resurgence. It can't happen too soon.