Dynaudio beat out five other audio companies for the right to provide an optional audio system in the Volkswagen Passat.
The competition started in 1998 when VW gave cars to the potential suppliers and invited their submissions. (VW and Dynaudio won't name the other competitors.) The Danish company won the deal in 1999.
"VW didn't just give us a door and ask us to fill the holes, they developed the door round our units," said Mike Picanza, Dynaudio marketing manager.
Though the demand level for the Dynaudio option has yet to emerge, the company increased its staff 10 percent to 250 people at its production facility in Skanderborg, near Aarhus, in northern Denmark, to handle the new business.
Established in 1976, Dynaudio's customers include London's Abbey Road studios, where the Beatles recorded. The British Broadcasting Corporation (BBC) uses Dynaudio as its universal reference speaker. Up to 40 percent of DVDs in the domestic marketplace are produced on Dynaudio studio equipment, which also mastered the music for major films such as Lord of the Rings and Matrix Reloaded and performers such as Peter Gabriel and Robbie Williams.