One thing you can say about Lee Iacocca - he gets strong reactions from people. Here are edited versions of what some autonews.com readers had to say, via e-mail, about Iacocca appearing in new TV commercials for the Chrysler group: "It is a sad day for advertising when the best a major car manufacturer can do is find a retired ex-chairman to pitch its cars. How relevant is he to a Hemi buyer? What does it say about the company that its face is 80 years old?" "I have been a dealer for over 20 years. I think this is a brilliant move. Congratulations on making this happen." "I (Mike Seergy) tried to get Iacocca to do it for Nissan
when I was head of Nissan Division in 1998. Jason (Vines) was my PR guy, and we were bleeding profusely. Lee backed out at the last minute. "
Editor's note: Mike Seergy was Nissan Division general manager
from 1998 to 1999. "I'm amazed at Chrysler continuing to reinvent the past. Now they battle GM and Ford. When are they going to attack the enemy, Toyota, Honda and the Koreans?" "What's next -- Ricardo Montalban, 'fine Co-reeen-thian leather' and Cordobas?"