Daimler, Jaguar's ultraluxury subbrand, will return to the European market after a three-year absence.
A long-wheelbase version of the XJ will wear the Daimler badge. It will have a price tag that is expected to be well over $120,000, making it Jaguar's most expensive sedan.
Features that distinguish a Daimler from a Jaguar include a different grille, plus interior wood and leather fittings normally found in superluxury models such as Rolls-Royce.
The British carmaker will introduce its Daimler at the Frankfurt auto show in September, says Stephen Perrin, Jaguar's global marketing director. The vehicle will go on sale before year end.
When Jaguar replaced the XJ three years ago, the Daimler nameplate disappeared.
In 1896, Gottlieb Daimler licensed a company in the United Kingdom to build Daimler-badged models. The carmaker soon developed its own luxury limousines, which became popular with the British royal family. Jaguar bought the Daimler brand in 1960 and has used it since for its most exclusive sedans.