DETROIT -- As part of its move to value pricing, General Motors will increase bumper-to-bumper warranty coverage on all 2006 Buick vehicles from three years or 36,000 miles to four years or 50,000 miles.
Buick Marketing General Manager Steve Shannon said GM wants to add value without increasing prices.
These are steps to improve the perception of the brand and increase customer value, Shannon said in an interview Tuesday.
GM will inform dealers of the decision on Tuesday.
Shannon said GM will make OnStar standard on all models beginning in 2006. And it will offer roadside assistance and courtesy transportation when vehicles remain in the shop overnight, Shannon said.
Through six months, Buicks U.S. sales are down 8.4 percent from 2004.