Mercedes also expected all Maybachs to be built to order. But two years after launching the brand in the United States, nearly 50 percent of Maybach customers want to buy off the lot, says Wayne Killen, Maybach brand manager.
"If there is one area we may have underestimated, it is the number of people who wanted immediate gratification," says Killen.
Mercedes is offering dealers the $50,000 discount on demonstrator cars because some dealers who sold their demos to customers didn't reorder a new one quickly.
Usually, Mercedes-Benz requires demonstrator cars to have between 800 to 1,000 miles on the odometer before a dealer can collect an allowance and sell the car, says a Mercedes spokeswoman.
Killen says the new 5,000 mileage requirement for the Maybach demo incentive will encourage dealers to drive the cars to events and show them to prospective buyers.
The hotel deal was launched after the MGM Grand hotel in Las Vegas asked for a deal on five Maybachs, says Killen. At the MGM Grand, a Maybach and a driver will be made available to high rollers staying in high-priced rooms, says Thomas Zumbo of Fletcher Jones Imports in Las Vegas, which sold the cars to the MGM.
Maybach allows all of its 70 dealers to offer discounts to hotels and resorts, says Killen.
"Dealers are aware of this program, and I expect them to look at opportunities in their local market," he says. "It is great branding value that some of these hotels will bring to us."
The short-wheelbase Maybach 57 sells for $327,250, including shipping. The larger Maybach 62 costs $377,750. Rival Rolls-Royce doesn't offer similar discounts in North America.