Add this to your list of bold dreams: Within five years, Audi wants to be the leading premium brand in the world.
That means passing BMW and Mercedes-Benz.
An important part of that plan is to improve sales in the United States, where Audi has made a dogged comeback from the dark days 20 years ago.
Back then, the brand was nearly destroyed when the TV program "60 Minutes" reported that Audi's best-selling model was prone to unintended acceleration. The claims later were proven to be false, but the damage was done. Sale plummeted.
But now Audi has a strong lineup in the U.S. that ranges from the A8 to the cute little TT coupe. And the automaker is even developing an SUV sport wagon, according to Automobilwoche, our German-language sister publication.
Hey, what else do you need?
You may e-mail Edward Lapham at