DETROIT -- General Motors has demonstrated its newfound allegiance to value pricing by cutting base prices on 85 percent to 90 percent of its 2006 Chevrolet, Buick, Pontiac and Saturn models.
Cadillac's initial 2006 prices are increasing marginally, and GM has not released prices for Hummer, GMC and Saab.
Dealers received pricing data from GM last week.
Some of the price cuts are substantial. For example, the 2006 Chevrolet Impala LS will start at $20,670, a reduction of $1,680. Prices do not include shipping.
But sticker prices won't fall for every model. For example, dealers say prices for the Chevrolet Corvette and Cadillac XLR coupe won't change. And new models for which prices already have been announced - the Chevrolet HHR and Corvette Z06 cars and the Hummer H3 SUV - will not change either.
The moves are part of GM's strategy to wean buyers from hefty incentives and lure Internet shoppers by advertising lower prices. Previously, GM would raise sticker prices - sometimes with multiple price increases through the year - and then offer big incentives on those same vehicles.
That strategy appeared to lose favor this year after sales began to slump. But GM's switch to value pricing this fall has a catch: The company reserves the right to raise prices through the model year.
The Impala's pricing and equipment reveals GM's larger strategy. The Impala LS will get side airbags and power seats as standard equipment. Likewise, GM will offer features such as power seats, antilock brakes, stability control and OnStar as standard equipment on a variety of vehicles that previously offered them only as options.