Is General Motors so far removed from the sales process that it forgot about us salespeople?
Sure, giving everyone employee pricing is a great marketing strategy, but what about the salespeople? We are the ones selling the cars. People sell cars, not incentive programs or price; that's why the Internet has not replaced dealerships. Every GM car sold is now a "mini." At my dealership, it's $100. How am I supposed to survive?
Maybe this program is a smashing success in the Midwest or on the East Coast and some salespeople can sell 50 cars and make some money. But here in the San Francisco Bay Area, that's not the case. Sure the dealership makes its money, but the salespeople get nothing. I'm basically working for free this month, and so are the tens of thousands of other GM salespeople. I guess if you have a multiline dealership, you could switch people to a non-GM vehicle and make some money.
As a salesperson, I can't understand why GM can't get its act together. Instead of having some marketing person who has never sold a car in his or her life create the incentive programs, why doesn't it consult the dealers and its sales force?