CHICAGO -- Fallon Worldwide, Minneapolis, and BMW of North America are parting ways after a 10-year relationship that featured the highly touted and revolutionary BMW Films branded-entertainment effort, agency CEO Pat Fallon said.
BMW is putting its account into review following a change in marketing leadership. The automaker got a new marketing vice president in April when longtime marketing chief Jim McDowell moved over to head BMW's Mini USA arm as vice president of sales and marketing.
His successor is Jack Pitney, 42, with whom he switched places. Pitney is in an all-day offsite meeting with other BMW executives, his secretary said, and unavailable for comment. A BMW spokeswoman had no comment.
"We don't believe there's a need for a review," Fallon said.
BMW spent $165.4 million in 2004 in measured media, essentially flat from 2003, according to figures from TNS Media Services.