WESTLAKE VILLAGE, Calif. -- General Motors' "Employee Discount for Everyone" incentive has pushed its U.S. market share to 30.3 percent through the first 12 days of June, a study by Power Information Network shows.
The study shows GM taking share from the Chrysler group, which has lost more than two points, and Ford Motor Co. and Toyota, which have each lost more than a point. American Honda, Nissan Motor and Hyundai Motors have lost smaller amounts of share, the study shows.
GM's share is up seven points from June 2004, and has not been above 30 percent for a month since September 2004, a PIN release said. GM's market share in May was 25.8 percent.
The employee discount program "is substantially moving the needle for them," said Tom Libby, senior director of industry analysis at PIN, a unit of J.D. Power and Associates. The PIN study is based on retail transaction data from more than 6,000 automotive franchises.