DETROIT -- General Motors believes in equality in all human endeavors -- including incentives on cars and light trucks.
So until July 5, the company is extending its employee discount to all customers. The regular retail rebates also apply.
The new deal will save buyers several hundred to several thousand dollars, depending on the model purchased.
GM's May sales decline of 12.8 percent on North American brands triggered the program.
It is expected to be especially well-received in GM plant cities. There, ads have been aimed at GM employees and have highlighted the employee discount. The ads may have turned off non-GM employees. Now, everyone is eligible.
All 2005 GM models are included except the Chevrolet Corvette and Chevy and GMC medium-duty trucks.
Ford Motor Co. and the Chrysler group also altered their rebate programs, although neither had broadened the range of employee discounts late last week.
Ford added $500 to the $2,000 rebate on the F-series full-sized pickup and Ranger compact pickup and began its 2006-model rebates with a payment of $1,000 on the Ford Expedition and Lincoln Navigator.
At Chrysler, the mid-sized Dodge Stratus now brings $2,000 to $2,500 (formerly $2,500), and the Jeep Liberty has a giveback of $2,000 (formerly $1,500).
Ford Division's new incentives are scheduled to expire July 5; Lincoln Mercury's, June 30. Chrysler's incentives also are slated to expire June 30.
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