Daihatsu aims to double the size of its European dealer network to 2,000 sales outlets within two years.
The expansion is part of the Toyota subsidiary’s drive to more than double its sales in Europe to 68,000 units, also by 2007.
“We are now working on new dealer recruitments as well as increasing investments into the existing dealerships,” said Yoshihisa Nakajima, Daihatsu’s overseas sales representative.
Nakajima expects most of the new dealers to be established dealerships looking to expand their brand offerings.
Big in Germany
Of Daihatsu’s existing 1,000 European dealerships, 300 are in Germany, its biggest European market.
Daihatsu sold about 26,336 units in western Europe last year. About 10,000 of those sales were in Germany.
Starting next year, the Japanese automaker plans to add more models designed specifically for Europe.
Daihatsu’s Sirion small-segment car, which was introduced in Europe in January, was styled by Turin-based Italdesign Giugiaro.
Nakajima also sees great potential in central and eastern Europe. The carmaker will start sales there next year.
Globally, Daihatsu sold 847,000 units last year with 580,000 units sold in Japan.
Its No. 2 market was Malaysia with 150,000 sales.