Future Jaguars will be noisier – because that’s what buyers want.
The automaker, which takes pride in the quietness of its cars, was surprised by an international survey of the sounds made by various brands.
Consumers clearly don’t like noisy cars. Jaguar was highly rated, although the benchmark for quietness was Lexus. However, what buyers really liked was the more emotional (and louder) noises made by BMWs.
“Jaguar has introduced new sound targets relative to other marques,” explains Paul Jennings, senior fellow at the Warwick Manufacturing Group, which is part of the University of Warwick, based near Jaguar’s headquarters in Coventry, England.
WMG and consultants from Sound & Vibration Technology Ltd. are helping the automaker meet those new targets. They use a test rig at the university that can make an engine-less XJ8 sedan sound and feel like one of eight brands, including BMW, Mercedes-Benz and Lexus.
“This is sound-quality engineering,” Jennings says. “We’re interested in the perception of sound. By making the right decisions about sound earlier, an automaker can save money in the long term.”